Case Study: TV Station achieves stronger automotive prospecting insights with Comscore

TV Station reaches auto intenders with ComScore's exclusive audience insights

The customer, a local TV station, wanted to demonstrate that its digital audience was exclusive compared to its competitors and automotive information sites for reaching key automotive targets, particularly electric vehicle purchase intenders. To address this challenge, the station worked with Comscore and utilized its MMX Multi-Platform and Plan Metrix solutions.

Comscore implemented its Plan Metrix solution to show the station's audience was the top digital choice for reaching auto intenders and its MMX solution to showcase an exclusive audience not found on top auto information sites. As a result, the TV station gained key insights to better sell its digital ads and demonstrate their value to auto dealers. The client is now using these insights in a training pitch deck for use across its local markets.