Case Study: Sonoro Media reaches more Hispanic audiences with Comscore

Sonoro Media boosts 18-34 Hispanic reach by 3.7M with ComScore

Sonoro Media, a media company, needed to expand its digital advertising reach to the US Hispanic audience beyond the two major Hispanic TV networks. Their media buyer wanted to assess if Sonoro Media would be a suitable partner to maximize reach and frequency KPIs for the 18-34 demographic. They turned to Comscore and its MMX Multi-Platform solution for audience measurement and analysis.

Using Comscore's MMX Multi-Platform, the team ran an Audience Duplication report to analyze site overlap. This allowed them to calculate Sonoro Media's incremental potential reach. The solution provided by Comscore showed that adding Sonoro Media to a media buy would potentially reach an additional 3.7 million unique 18-34 Hispanic visitors, representing a nearly 2x increase in reach. This compelling data led the media buyer to proceed with the Sonoro Media partnership.

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