Case Study: Ranker achieves 4x total audience reach with Comscore Social Incremental reporting

Ranker boosts audience reach 4x with Comscore, reaching 20% of U.S. internet users

Ranker, a digital media company, wanted to demonstrate the full scope of its total digital audience network across its owned site, app, and social media channels. Their challenge was to prove to partners and advertisers that their social reach delivered a significant new audience not reached through their owned properties. To address this, they partnered with Comscore and utilized its MMX with Social Incremental reporting service.

Comscore implemented its solution to provide a deduplicated view of Ranker's total audience. The results were significant, showing a 4x increase in unique visitors when social reach was included, jumping from 9.2 million to 37.4 million. Comscore's reporting revealed that social media alone drove 76% of the total audience, allowing Ranker to showcase that it reached a milestone of 20% of all US internet users and providing a complete picture of its brand's reach for advertisers.

Ranker