Case Study: Payment Brand Client increases online checkout brand share with Comscore Action Lift

Payment Brand Client boosts online checkout brand share by 1.5% with ComScore

The customer, a payment brand client, wanted to measure the impact of its digital campaign on consumer payment behavior at online checkouts and to understand which publishers were driving performance. To address this challenge, the client partnered with Comscore and used its Action Lift product to track the campaign.

Comscore implemented a solution that leveraged passively observed e-commerce data to measure the lift in the brand's share of online transactions. The results proved the campaign's success, showing a 1.5% increase in brand share among exposed consumers. Furthermore, Comscore's analysis by publisher enabled the client to optimize future spending by focusing on the top-performing partners.