Case Study: a national bank client identifies the best cable networks for advanced audience targeting with Comscore TV

National Bank Client optimizes TV media planning with ComScore for 21+ credit-card holders with loans

A national bank wanted to gain precise linear TV viewership insights into a specific target audience that went beyond basic age and gender demographics. To meet this challenge, the bank partnered with Comscore and leveraged its Comscore TV product.

Comscore implemented a solution using its Plan Metrix segments to create a custom target audience cohort. This allowed the bank to identify the cable networks with the highest viewership indices for their target of people 21+ who own a credit card and have a student or personal loan. As a result, Comscore helped the client optimize their TV media plan across several top national networks.