Case Study: Hawthorne Advertising Achieves Hyperlocal CTV Sales Lift with Comscore and The Trade Desk

Hawthorne Advertising drives 42% incremental reach with ComScore

Hawthorne Advertising, an agency for a large home-service brand, needed to extend reach and increase sales efficiently across multiple U.S. markets. Their challenge was to validate CTV campaign performance with the same rigor as linear TV and to avoid wasteful spending outside of their client's service areas. They turned to Comscore and utilized its Comscore Campaign Ratings (CCR) for a solution.

Comscore provided household-level insights that were activated through The Trade Desk's platform. This integration enabled hyperlocal targeting, ensuring CTV ads were only served in priority ZIP codes. The campaign achieved up to 42% incremental reach beyond linear TV, costs per unique audience as low as $0.06, and a 12% year-over-year revenue lift in the exposed areas, proving a direct and measurable business impact for the client.

Hawthorne Advertising