Case Study: Global Automaker Improves Advanced Audience Reach with Comscore

Global Automaker reaches 41% of its target audience with ComScore

A global automaker sought to identify which publisher networks were most effective at reaching a unique psychographic audience segment. Their goal was to optimize their display and video campaign spend to boost overall ROI by focusing on the highest-performing partners. They partnered with Comscore and utilized its Proximic predictive audience segments for targeting and its CCR Advanced Audience reporting for measurement.

Comscore's solution involved targeting the campaign using its Proximic audiences and then measuring person-level reach to these targets by publisher. This allowed the automaker's agency to identify the best-performing networks and shift spend accordingly. The results showed that one specific network, Network 1, reached over 41% of the primary advanced audience target, significantly outperforming other publishers and validating the optimization strategy.