Case Study: a global automaker improves advanced audience reach and campaign ROI with Comscore Advanced Audience Reporting

Global Automaker boosts advanced audience reach to 40% with ComScore

The customer, a global automaker, faced the challenge of identifying which publisher networks were most effective at reaching a unique psychographic audience segment for its display and video campaigns. To optimize its spend and increase overall campaign ROI, it partnered with Comscore and utilized its Comscore Advanced Audience Reporting and Proximic audience segments.

Comscore's solution involved using its ID-free predictive audiences to target the desired segment and then measuring person-level reach by publisher. This allowed the automaker to optimize its campaign by shifting spend to the highest-performing partners. The results were significant, as the client identified that one specific network reached over 40% of its primary target audience, far exceeding the performance of other publishers. This insight enabled Comscore's customer to reallocate spending for the remainder of the campaign flight to optimize its target reach.