Case Study: FlexPoint Media achieves 23% incremental CTV reach with Comscore

FlexPoint Media drives 23% incremental CTV reach with ComScore

FlexPoint Media, a media agency for a Republican super PAC, faced the challenge of maximizing incremental digital reach for a congressional campaign while minimizing wasteful overlap with their existing linear TV ads. They partnered with Comscore and leveraged its Proximic TV exposure segments and Campaign Ratings (CCR) solution to address this.

Comscore's solution enabled FlexPoint to target voters based on their prior TV ad exposure, minimizing duplication and engaging swing voters. This strategy, implemented via The Trade Desk, drove a 23% incremental reach on digital platforms, with 99% of voters reached being unique to CTV or online video, helping to secure the win.

FlexPoint Media