Case Study: Dexerto achieves deeper gamer audience insights with Comscore Plan Metrix

Dexerto deepens gamer audience insights with Comscore, uncovering gamers are 41% more likely to buy new tech first

Dexerto wanted to develop a deeper understanding of their target audience beyond basic demographics to optimize their creatives and partnerships. To address this challenge, they partnered with Comscore and utilized its Plan Metrix product for cross-platform audience insights.

Comscore's solution provided Dexerto with critical behavioral and attitudinal data, enabling them to develop detailed psychographic profiles of their audience. This resulted in insights that guided creative strategies for converting customers and appealing to brand partners, including the finding that gamers are 41% more likely to be the first among their friends to buy new technology gadgets.

Dexerto