Case Study: a cosmetic brand identifies top TV stations to reach key audiences with Comscore TV Local

Cosmetic Brand identifies Chicago station with Comscore for Late Fringe audience reach

A cosmetic brand wanted to gain local TV viewership insights to better reach its target audiences where they make purchase decisions. They partnered with Comscore and used its TV Local product to identify the best stations for reaching their broad-based, target, and first-party audiences.

Using Comscore TV Local, the brand identified a specific station in Chicago that had the highest overall reach across all three of its target audience segments during the Late Fringe daypart. This insight from Comscore allowed the brand's agency to optimize its campaign budget by reallocating spend while the campaign was in-flight.