Case Study: Consumable achieves 47.8M+ incremental audio reach with Comscore

Consumable adds 47.8M+ potential visitors with ComScore

The customer, Consumable, needed to prove to media buyers that its audio network provided significant incremental reach beyond the three major streaming services. This was necessary to secure new advertising partnerships. They partnered with Comscore and utilized its MMX Multi-Platform product to address this challenge.

Comscore implemented a solution using its Audience Duplication report to analyze unduplicated reach. The analysis demonstrated that adding Consumable Network to a media buy would reach an additional 47.8 million unique visitors, a 25% increase in potential audience reach. This compelling data from Comscore directly led the media buyer to proceed with the partnership.

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