Case Study: Centro achieves 6x higher in-target delivery with Comscore

Centro increases in-target delivery 6x with ComScore

The customer, Centro, faced the challenge of helping an advertiser of pregnancy products find a cost-efficient way to target women aged 25-34 through their Basis DSP platform. They partnered with the vendor Comscore to utilize its page-level audience segments and vCE measurement.

Comscore implemented its pre-bid segments within Centro's platform, allowing the advertiser to filter for inventory with a high composition of the target demographic. This solution resulted in a six-fold increase in in-target delivery and improved targeting efficiency by a factor of five, providing significant cost-savings for the advertiser client.

Centro