Case Study: Bourbon Distillery improves demographic targeting with Comscore Campaign Ratings

Bourbon Distillery improves A45+ reach with ComScore cross-platform campaign ratings

The international bourbon distillery sought to measure how its recent campaign was reaching specific age and gender demographics to better understand its target market. To address this challenge, it partnered with Comscore and utilized its Comscore Campaign Ratings (CCR) product for robust in-flight cross-platform metrics.

Comscore implemented CCR to provide detailed, deduplicated reach metrics across all platforms. This allowed the distillery to analyze its campaign performance and identify which demographic cohorts were over or underperforming. The insights gained revealed an opportunity to shift media budgets, specifically to expand reach to men aged 45 and over. Comscore's solution empowered the client to optimize its audience targeting, which boosted the campaign's overall effectiveness and reach.