Case Study: a home & garden product manufacturer saves millions in wasted paid search advertising with Comscore Consumer Journey

a home & garden product manufacturer saves millions in wasted paid search advertising with ComScore

The home & garden product manufacturer, a client of Comscore, faced the challenge of understanding how consumers navigated Google Search versus retailer websites before making online purchases. To gain these insights, they turned to Comscore and its Consumer Journey solution.

Comscore implemented a study to analyze granular keyword data from both Google and retailer site searches, examining how consumers used search versus browse functions. As a result, the client leveraged Comscore's data to optimize their spending through retailers' promotional channels, saving millions of dollars in wasted paid search advertising.