Case Study: a financial institution achieves greater cross-platform local market audience reach with Comscore Campaign Ratings Local

a financial institution reaches 45% of primary extended demographic in NY with ComScore

The customer, a financial institution, wanted to understand the reach of its cross-platform campaign targeting diverse affluent audiences in core markets to build brand awareness. They partnered with Comscore and used its Comscore Campaign Ratings Local (CCR Local) service to gain these person-level insights.

Comscore implemented its CCR Local solution to measure the campaign's performance across digital inventory. The solution provided detailed reporting on the reach of key targets at the publisher, demographic, and extended demographic levels within each local market. As a result, the agency identified specific publisher partners with a higher propensity to reach the desired audiences; for instance, one publisher achieved a 45% reach of the primary extended demographic in the NY market. This data allowed the financial institution to optimize its future media spend for similar campaigns.

Financial Institution