Case Study: Sephora achieves scalable competitive intelligence across 13 countries with Competera’s Competitive Data solution

Sephora transforms competitive intelligence with Competera, delivering 10.9 million data points monthly

Sephora, a multinational beauty retailer, faced challenges with fragmented and inconsistent competitive data from local providers across its global markets. This made it difficult to accurately track competitor coupon usage and promotional discounts, particularly in key categories like fragrances, and limited their strategic decision-making capabilities. To address this, they turned to Competera's Competitive Data solution.

Competera implemented a centralized market intelligence solution that provided comprehensive coupon tracking and historical analytics. The results were highly successful, achieving 98% match quality and 99% data accuracy while processing 10.9 million data points monthly. This partnership allowed Sephora to streamline its competitive intelligence across 13 countries, leading to a continued expansion of the solution.

Sephora