Case Study: KLM boosts employee engagement with Company Webcast webinars

KLM engages 30,000+ employees with Company Webcast webinars

KLM Royal Dutch Airlines, a major airline with over 30,000 employees, faced the challenge of keeping its workforce engaged and making its CEO feel accessible and connected to the entire company. To address this, KLM partnered with the vendor Company Webcast to enhance its internal communications.

Company Webcast implemented a solution where the CEO hosted a live webinar from company headquarters three times per year to speak directly to all employees. This initiative successfully made the board members more accessible, significantly increased employee confidence in the CEO, and fostered a greater sense of participation and unity, making employees feel like part of one big family.

KLM