Case Study: KLM Achieves More Accessible CEO Communication with Company Webcast

KLM - Customer Case Study

KLM Royal Dutch Airlines, working with Company Webcast, needed a better way to keep its 30,000+ employees informed, involved, and connected to CEO Pieter Elbers. The challenge was to make leadership more accessible and strengthen the sense of one company-wide family across a large organization.

Company Webcast provided a webinar solution, with sessions recorded and broadcast from KLM’s headquarters three times a year to reach employees with key updates and CEO speeches. The result was stronger employee participation, greater accessibility of board members, and increased confidence in the CEO, with KLM describing the webinar as “the perfect example of how all employee communication should be done.”

KLM

Pieter Elbers

Chief Executive Officer