Case Study: Ulta Beauty accelerates omnichannel commerce with commercetools

Ulta Beauty launches BOPIS in 7 days with commercetools

Ulta Beauty, a leading American beauty retailer, faced challenges with its monolithic Oracle ATG commerce platform, which could no longer meet its growing needs. To enhance its omnichannel capabilities and consumer experience, Ulta Beauty decided to undertake a digital transformation. The company partnered with commercetools to move towards a modern, headless commerce architecture.

By implementing commercetools' headless and MACH-based solution, Ulta Beauty gained the flexibility to scale rapidly and digitize its operations. The results were significant, including the ability to launch a Buy Online, Pick Up In-Store (BOPIS) feature in just seven days and to efficiently manage a catalog of over 1.3 million SKUs using 300 commerce APIs. This modernization effort by commercetools enabled Ulta Beauty to expand into new markets and improve its platform across thousands of offline retail channels.

Ulta Beauty