Case Study: The Vitamin Shoppe achieves faster, more reliable commerce with commercetools

The Vitamin Shoppe speeds cart API 4x with commercetools

The Vitamin Shoppe, a health and wellness retailer, faced challenges with its legacy Oracle ATG platform, which had slow development cycles and struggled to scale during peak sales events. This caused stress for the development team and hindered innovation. To overcome these issues, The Vitamin Shoppe partnered with commercetools to transition to a modern composable commerce platform.

Using commercetools, The Vitamin Shoppe implemented a phased, ROI-driven migration to a MACH-based architecture. This solution resulted in significant improvements, including shopping cart API responses that were 4 times faster and data processing that was 10 times faster. The new platform enabled stress-free Black Friday events, accelerated deployment cycles, and freed developers to focus on innovation, providing a scalable foundation for future growth.

The Vitamin Shoppe