Case Study: Tekton unifies B2B, B2C and D2C commerce with commercetools

Tekton migrates D2C in 5 months with commercetools

Tekton, a hand tool manufacturer and retailer, faced limitations with its monolithic SuiteCommerce Advanced platform as it expanded into direct-to-consumer sales. The platform's lack of agility, exemplified by an inability to natively integrate Apple Pay, hindered growth and customer experience. This challenge prompted Tekton to seek a composable solution, leading them to commercetools.

By implementing commercetools B2B Commerce, Tekton unified its B2B, B2C, and D2C models on a single, flexible platform. A small in-house team migrated the D2C site in five months and the B2B site in just four. The solution eliminated previous platform constraints, increased developer productivity, and improved customer satisfaction. commercetools provided the foundation for scalable growth and seamless integration with best-of-breed technologies like Algolia and Stripe.

Tekton