Case Study: Skruvat achieves 5% higher basket value with commercetools

Skruvat boosts basket value 5% with commercetools

Skruvat, a leading Nordic online retailer of automotive spare parts, was struggling with a rigid and outdated AbleCommerce platform. This legacy monolith created significant technical debt, slowing down development and preventing the marketing team from launching campaigns efficiently. The company needed a flexible, modern eCommerce solution to support growth, improve site performance, and reduce its reliance on developers for everyday tasks.

To overcome these challenges, Skruvat implemented a composable commerce solution using commercetools. With the help of system integrator Avensia, they modernized their backend in just four months. The new platform empowered marketers with no-code tools and dramatically improved developer efficiency. As a result, Skruvat saw a 5% increase in average basket value, a massive jump in site performance scores, and reduced campaign setup times by half.

Skruvat