Case Study: Salling Group reduces eCommerce costs by 75% with commercetools Composable Commerce

Salling Group cuts operating costs by 75% with commercetools

Salling Group, Denmark's largest retailer, aimed to strengthen its omnichannel experience but was hindered by its outdated and costly SAP Hybris platform. The high licensing fees, maintenance costs, and inability to efficiently customize the experience for a growing mobile customer base presented a significant challenge.

By migrating to the commercetools Composable Commerce platform, Salling Group replaced its monolith with a best-of-breed solution. This move reduced their total cost of ownership by 75%, decreased new webshop launch times to 60 days, and increased their visitor conversion rate by 30%, all while achieving superior site performance and scalability.

Salling Group