Case Study: NBCUniversal enables viewers to shop what they see on TV with commercetools

NBCUniversal launches shoppable TV across 6 sales channels with commercetools

NBCUniversal faced the challenge of capitalizing on the shopping intent their TV shows and advertisements inspired. Viewers saw products on screen but had no seamless way to purchase them, causing the company to miss a significant revenue opportunity. To address this, they turned to vendor commercetools to help build a shoppable TV experience.

The solution involved using commercetools for cart functionality, integrated with Mirakl for marketplace connectivity. This allowed NBCUniversal to launch a platform where products seen on TV could be purchased through six main sales channels. The project was a success, with the first initiative for SyFy going live in just a few months and the system handling a large volume of commerce APIs to serve customers effectively.

NBCUniversal