Case Study: Moonpig achieves hyper-personalized commerce at scale with commercetools

Moonpig speeds feature releases across 5 markets with commercetools

Moonpig, an online retailer of personalized greeting cards, faced challenges with its inflexible, homegrown monolithic eCommerce platform. This legacy system led to technical debt, long development cycles, and an inability to scale cost-effectively during peak traffic periods. To support its growth and vision, Moonpig needed a more flexible technology solution.

By adopting a composable commerce approach with commercetools B2C Commerce, Moonpig rebuilt its platform on a cloud-native SaaS architecture. This solution enabled auto-scaling on AWS, drastically accelerated the release of new features, and improved time to market. The partnership with commercetools resulted in a significant uptick in feature releases, which became a major driver of growth for the company.

Moonpig