Case Study: L.L.Bean future-proofs its $1 billion digital channel with commercetools

L.L.Bean future-proofs its $1 billion digital channel with commercetools

L.L.Bean, a major outdoor apparel and equipment retailer, faced the challenge of modernizing its $1 billion digital commerce channel. Its 25+ year-old IBM Websphere platform had become difficult to scale and maintain, creating a bottleneck for innovation and preventing seamless omnichannel experiences. The company needed to migrate millions of customer accounts and product data without disrupting its primary sales channel. To future-proof its commerce foundation, L.L.Bean selected commercetools for its composable, MACH-based architecture.

commercetools enabled a methodical, multi-phase migration that started with checkout and culminated in moving all catalog and storefront functionality. The solution was implemented with minimal disruption, processing over five orders per second during peak times. The results included zero unplanned outages during its first holiday season on the new platform, a successful migration of 5.5 million customer accounts, and over $10 million in incremental revenue from enhancements made during the transition. commercetools provided L.L.Bean with the agility and scalability to support its most successful peak season yet.

L.L.Bean