Case Study: a leading paint manufacturer achieves 150% improved performance with commercetools

Leading Paint Manufacturer speeds deployments 10x with commercetools

A leading paint manufacturer in Latin America faced significant challenges scaling its eCommerce operations across its vast network of independently operated dealer stores. Its legacy Oracle ATG platform resulted in slow time-to-market, an inability to handle localized pricing complexity, and limited marketing agility. To build a seamless omnichannel experience, the company partnered with commercetools for a comprehensive digital transformation.

By implementing the commercetools composable commerce platform with system integrator Valtech, the manufacturer built a flexible, enterprise-grade foundation. The results were transformative, including a 150% improvement in system performance and a 10x increase in deployment speed. Operational efficiency soared, with price updates that once took two weeks now completed in 45 minutes, and marketing teams gained autonomy to launch campaigns without IT support.