Case Study: Kmart boosts online revenue and scales peak traffic with commercetools

Kmart boosts online revenue 25% with commercetools

Kmart, a major discount retailer in Australia and New Zealand, faced challenges with its legacy on-premise HCL platform, which struggled with performance during traffic surges and constrained its digital growth. To future-proof its commerce foundation, Kmart needed a modern solution to improve stability, reduce costs, and accelerate the rollout of new features, leading them to partner with commercetools.

By implementing the commercetools enterprise eCommerce platform, Kmart gained a cloud-native, composable architecture that provided immediate scalability and agility. This resulted in a 25% increase in online revenue and a 20% rise in online orders, alongside improved system stability and a lower total cost of ownership, enabling the retailer to successfully launch a new marketplace.

Kmart