Case Study: Interflora UK modernizes eCommerce and cuts hosting costs with commercetools

Interflora UK modernizes eCommerce in 9 months with commercetools

Interflora UK, a flower delivery network, faced challenges with its rigid and expensive homegrown eCommerce infrastructure. The platform, which powered three webshops, was difficult to adapt, lacked mobile responsiveness, and required costly year-round hosting to handle seasonal traffic spikes. To meet modern customer expectations and boost performance, Interflora UK chose to partner with commercetools for a digital transformation.

The solution involved implementing a composable commerce platform from commercetools, integrated with other best-of-breed vendors. This new tech stack, launched within nine months, eliminated downtime, reduced annual hosting costs by 20%, and significantly improved website performance. With commercetools, Interflora UK gained the agility to deploy changes rapidly and accelerate development, leading to faster sales conversions and a superior customer experience.

Interflora UK