Case Study: Interflora Australia boosts digital commerce and customer service with commercetools

Interflora Australia saves $80,000 per year with commercetools

Interflora Australia, an online flower delivery service, needed to modernize its outdated homegrown eCommerce platform to stay competitive. The challenge was to recreate the emotional experience of buying flowers online, a difficult task where senses like touch and smell are absent, which their existing technology could not support. They partnered with the vendor commercetools to address this.

By adopting commercetools' composable commerce approach, Interflora Australia gained a flexible platform that improved order management and allowed for a customized online experience. The solution resulted in a 20% reduction in customer service queries, zero downtime since launch, and annual savings of $80,000 through dynamic pricing. With commercetools, the company is now well-positioned for future growth and innovation.

Interflora Australia