Case Study: Flügger achieves 500% conversion growth with commercetools

Flugger boosts conversion rates by 500% with commercetools

Flugger, an international paint and decorating supplies company, faced constraints to its business growth due to a rigid legacy eCommerce platform. Their monolithic system, built on Episerver, was expensive to maintain, difficult to scale, and caused performance issues across its B2C and B2B channels, especially during high-traffic events. This inflexible architecture limited innovation and prevented the company from efficiently launching new brands.

To solve this, Flugger partnered with commercetools to adopt a composable commerce approach. Using the commercetools platform, they launched a new D2C brand in just three months and subsequently migrated their main B2C sites. The results were significant, including a 500% increase in conversion rates, improved SEO, and the ability to effortlessly manage high traffic. The composable architecture also provided long-term cost savings and the flexibility to rapidly integrate new technologies like AI, which they used to generate over 20,000 landing pages.

Flugger