Case Study: Festool achieves global D2C commerce growth with commercetools

Festool launches D2C in 3 months with commercetools

Festool, a premier power tools manufacturer, faced limitations in capturing customer data and meeting the growing demand to purchase directly from the manufacturer. Their historical reliance on specialized retailers prevented them from gaining full insights into customer needs and purchasing processes. To establish a direct-to-consumer (D2C) sales channel and offer its complete product portfolio, Festool partnered with commercetools Composable Commerce.

By implementing commercetools' composable commerce platform, Festool gained the flexibility to integrate its systems via APIs and build a robust digital infrastructure. This solution allowed them to automate processes, launch new channels like mobile apps, and swiftly enter new markets. The results were significant; Festool launched its first MVP project in just three months, implemented three frontends in six months, and achieved 150 internal sales goals within the first year, accelerating their time-to-value and enabling efficient global expansion.

Festool