Case Study: Emma scales global D2C commerce with commercetools

Emma launches in 4 months with commercetools and scales across 30 markets

Emma, a direct-to-consumer sleep brand experiencing rapid growth, faced a challenge as its existing commerce system could no longer scale with its ambitions. The company needed a new, flexible eCommerce backbone to support its expansion into over 30 markets. Emma selected commercetools as the foundation for its new composable commerce architecture to replace its previous platform.

Using commercetools as its commerce backbone, Emma built a best-of-breed ecosystem that provided the agility and scalability required for growth. The solution, which went live in its first market after just four months of development, decoupled the frontend and backend, significantly accelerating workflows and simplifying decision-making. commercetools enabled Emma to remain agile while expanding its business across multiple channels.

EMMA