Case Study: Christie Cookie Co. achieves a premium commerce experience with commercetools

Christie Cookie Co. launches in 6 months with commercetools and boosts AOV 47%

Christie Cookie Co., a premium cookie manufacturer, faced challenges with its outdated legacy platform, which delivered a slow, non-mobile-friendly experience and restricted its ability to control content or add features. This hindered growth and failed to meet customer expectations. To modernize its commerce experience ahead of its busy holiday season, the company chose to migrate to commercetools, specifically utilizing commercetools Composable Commerce and commercetools Frontend.

The solution from commercetools empowered Christie Cookie Co. to launch a new site in just six months with no rollbacks. The implementation enabled premium omnichannel experiences, including a Multi-Ship checkout and a Custom Tin Builder for product personalization. This resulted in a measurable +47% increase in average order value year-over-year, while also modernizing payments and removing previous limitations on promotions.

Christie Cookie Co.