Case Study: Chemist Warehouse achieves a 36% lift in promotional sales with commercetools

Chemist Warehouse lifts promotional sales 36% with commercetools

Chemist Warehouse, Australia's largest discount pharmacy chain, faced significant eCommerce challenges with its legacy Kentico platform, which could not handle high traffic volumes, leading to site crashes during peak sales events like Black Friday. The company needed a modern, scalable solution from a vendor like commercetools to improve customer experience, strengthen its omnichannel approach, and support future growth.

By implementing the commercetools unified commerce platform, Chemist Warehouse gained a scalable foundation that allowed it to handle unlimited concurrent users. The results were immediate, including a 54% year-over-year sales increase on the first Black Friday post-launch, a 36% lift in promotional sales, and a 21% increase in orders, while Click & Collect services now account for approximately 60% of online sales.

Chemist Warehouse