Case Study: BMW Group future-proofs digital customer experiences with commercetools

BMW Group hits 99.99% availability with commercetools

The BMW Group required a new eCommerce solution to serve global markets and present its complex catalog of automotive products and digital services. Their challenge involved integrating basic commerce functions with high speed and availability into existing internal systems while ensuring flexibility across various customer touchpoints. To address this, they partnered with commercetools to implement a headless commerce platform.

commercetools provided a composable commerce solution that allowed for straightforward API integration with the BMW Group's existing systems like OMS and CMS. This approach enabled the rapid deployment of new features, resulting in 100 releases within the first eight months. The solution delivered a measurable impact, including a 100 ms response time SLA and 99.99% availability, while granting the flexibility to add new customer experience touchpoints and digital products.

BMW Group