Case Study: Bikes.de simplifies online bicycle marketplace growth with commercetools

Bikes.de launches marketplace in 100 days with commercetools

bikes.de, a German online marketplace for bicycles and e-bikes, faced the challenge of launching a minimum viable product (MVP) for its complex multi-dealer platform in under 100 days. They needed to connect various dealer ERP systems and simplify digital reservation and payment processes while developing a modern frontend quickly.

Using the commercetools Composable Commerce platform, bikes.de implemented an API-first solution to connect its multi-dealer structure. This allowed them to quickly launch multiple purchase options and manage complex product variations. The solution provided by commercetools led to a successful MVP launch within the 100-day goal, resulting in higher speed conversions, less backend complexity, and an improved customer experience for configuring dream bikes.

Bikes.de