Case Study: Bang & Olufsen boosts D2C sales with commercetools

Bang & Olufsen boosts D2C conversion by 60% with commercetools

Bang & Olufsen, a manufacturer of high-end audio and television equipment, faced the challenge of uniting its BeoPlay and B&O brands under one roof to strengthen its direct-to-consumer online sales. They needed to elevate their eCommerce ecosystem and turned to commercetools for a unified commerce solution.

Using commercetools' headless commerce platform with a flexible API architecture, Bang & Olufsen launched a new unified online flagship store in just 10 weeks. This solution enabled real-time inventory and pricing updates across all channels and integrated with a CMS for frontend flexibility. As a result, commercetools helped Bang & Olufsen achieve a 60% increase in conversion rates and scale their operation to 28 webstores.

Bang & Olufsen