Case Study: Arturia increases average cart value by 13% with commercetools

Arturia increases average cart value by 13% with commercetools

Arturia, a designer and manufacturer of electronic musical instruments and software, faced significant eCommerce challenges due to its heavily customized legacy platform. The system, built on Joomla VirtueMart, created technical debt and made even simple updates like new payment solutions take months, hindering growth and customer experience. To modernize, they turned to commercetools, implementing its Composable Commerce for B2C platform.

By adopting commercetools' API-first, composable platform, Arturia integrated key functions like catalog, promotions, and order processing, and seamlessly connected it with systems like Stripe and its Odoo ERP. This eliminated technical debt and automated operations. The results included a 13% increase in average cart value, a 10 percentage point improvement in payment success rate, and empowered marketing teams to launch promotions without IT support, thanks to commercetools' Merchant Center.

Arturia