Case Study: Lake Michigan Credit Union scales member engagement with Comm100 Live Chat & AI Chatbot

Lake Michigan Credit Union boosts member support with Comm100 Live Chat and 24/7 AI Chatbot

Lake Michigan Credit Union, one of the largest credit unions in the United States, sought to increase accessibility and improve member service by adding new support channels. Their goal was to provide more outlets for their members to connect while ensuring any new technology met the needs of both members and associates. They turned to vendor Comm100 to implement a live chat solution.

Comm100 implemented its Live Chat and later its AI Chatbot for the credit union. The solution led to a steady increase in member engagement, provided 24/7 support, and was praised for its ease of use by both staff and members. Comm100's secure and reliable platform integrated smoothly with existing channels, and its reporting features allowed management to monitor performance and decrease wait times. The results included positive member feedback and improved internal efficiency.

Lake Michigan Credit Union