Case Study: Google Fitbit achieves $6M in pipeline and $4M in closed revenue with Comm100 Live Chat

Fitbit generated $6M in pipeline with help from Comm100 Live Chat

Fitbit Health Solutions, the B2B arm of Fitbit, needed to shorten a slow, form-based sales cycle that stalled engagement and delayed responses. After evaluating options, the team (with support from iBex Global) selected Comm100 Live Chat to provide a real‑time, sales-focused customer channel.

Comm100 implemented Live Chat with robust Salesforce integration, auto-translation, canned responses and easy onboarding, enabling seamless handoffs from support to sales. As a result, Comm100 helped Fitbit Health Solutions generate $6M in pipeline, close about $4M in revenue (and realize a 691x ROI), cut response times from 24–48 hours to real time, and shorten the overall sales cycle.

Google Fitbit

Joanie Gentile

Senior Business Operations Manager