Case Study: Dawson College connects 950 prospective students across 17 countries with Comm100 Live Chat & Video

Dawson College Holds Virtual Open House with Video Engagement Powered by Comm100 Live Chat

Dawson College, a large CEGEP in Montreal with roughly 8,000 day and 3,000 evening students, faced the cancellation of its annual in‑person open house in 2020 and needed a way to engage prospective students and preserve enrollment. Already using Comm100 Live Chat since August 2020 for student support, the college partnered with vendor Comm100 to extend that platform into a virtual open house using its live chat plus built‑in video and audio capabilities.

Comm100 implemented browser‑based video/audio chat, dynamic campaign routing and canned responses within Comm100 Live Chat; Dawson trained about 270 representatives and, over five days, connected with 950 students from 17 countries with average wait times under seven seconds. The result was a highly personal, efficient virtual open house that expanded global reach, reduced wait times, let reps handle multiple conversations simultaneously, and delivered measurable engagement—supported by Comm100’s Canadian hosting and responsive support.

Dawson College

Derek Gaucher

Coordinator of IT Solutions