Case Study: Affinity Credit Union improves agent efficiency and customer experience with Comm100 Live Chat

Comm100 helps Affinity CU improve both agent efficiency and customer experience

Affinity Credit Union, one of Saskatchewan’s largest credit unions, needed to keep pace with members who increasingly preferred online communication channels. To better support real-time website conversations and strengthen customer relationships, Affinity turned to Comm100 and its Live Chat solution.

Comm100 implemented a user-friendly live chat platform with reporting, chat history, proactive chat, canned messages, and mobile app chat. The results included improved agent efficiency, with staff able to handle multiple members at once, and better customer experiences through faster answers and more convenient support.

Affinity Credit Union

Deanna Hoffman

Development and Operations Manager