Case Study: JetBlue achieves Loyalty 3.0 engagement and social growth with Comarch Customer Engagement

JetBlue - Customer Case Study

JetBlue sought to modernize its TrueBlue frequent‑flyer program to boost engagement, social reach and conversions across a 30‑million‑passenger base. Comarch was engaged to add a Loyalty 3.0 layer — using the Comarch Customer Engagement platform (TrueBlue Badges, member portal, SSO and social integration) — to move beyond transactions and analytics toward gamified, social experiences.

Comarch built an enhanced member portal with interactive travel maps, 2,500+ achievements, leaderboards, friends, quests and social sharing; the solution sat on Comarch Customer Engagement and integrated with Comarch Loyalty Management and Smart Analytics. In the first six months Comarch’s implementation drove over 1.3 million additional portal page views, 1.5 million Facebook impressions, 650,000+ badges awarded, 100,000+ active users and a partner activation lift of 200% Q2‑to‑Q2, delivering higher traffic, improved conversion and measurable social acquisition.

JetBlue

Mateusz Popiolek

Consulting Director