Case Study: JetBlue strengthens loyalty and redemptions with Comarch Loyalty Management Travel Edition

JetBlue boosts loyalty with Comarch amid 10.3% traffic growth

JetBlue Airways, an American airline, sought to revamp its TrueBlue customer loyalty program. The airline needed a modern IT system to support complex functionalities like revenue-based point accrual, redemptions for any available seat, and integration with multiple partners. They chose Comarch and implemented its Loyalty Management Travel Edition product to address these challenges.

Comarch implemented a comprehensive solution including modules for business administration, a contact center, smart analytics, and a member portal. The system integrated with external IT suppliers and co-branded credit card partners. As a result, JetBlue successfully re-launched its full-scope program. Comarch's solution supported significant business growth, including a 9.3% increase in operating revenues and a 10.3% year-over-year traffic growth.

JetBlue