Case Study: JetBlue Airways achieves a scalable, revenue-based TrueBlue loyalty relaunch with Comarch Loyalty Management

Comarch Loyalty Management Travel Edition at Jetblue Airways

JETBLUE AIRWAYS engaged COMARCH to modernize its TrueBlue loyalty program and support business requirements including revenue‑based point accrual, activity‑based point expiration (points remain valid with flight or co‑branded AmEx activity within 12 months), redemptions for any available seat (no blackout dates), automatic retro claims, and integrations with a co‑branded credit card and many partners. To replace legacy Loyalty, Revenue Accounting and Internet Booking Engine components, JETBLUE selected the Comarch Loyalty Management Travel Edition to deliver these capabilities.

COMARCH implemented the Travel Edition—deploying Business Administration, Contact Center, Smart Analytics, Member Portal and core transaction/reporting modules—and integrated the system with airline systems, +50 program partners and co‑branded cards. The relaunch delivered a scalable, multi‑partner loyalty platform with enhanced accrual rules, online enrollment and analytics; results include over 8 million accounts, more than 70 million transactions, revenue‑based points accrual with family pooling, and full integration with 50+ partners, demonstrating COMARCH’s measurable impact on TrueBlue’s operations.

JetBlue