Case Study: American Express strengthens brand identity with Colormatics’ sonic branding video

American Express drives company-wide adoption with Colormatics

The customer American Express worked with the vendor Colormatics on a video production service to capture the process of creating its new sonic branding. Their challenge was to document the development of this new iconic sonic identity, which was created in collaboration with their partners at Man Made Music.

Colormatics produced a short video that included interviews with key decision-makers to explain the importance of sonic branding and how the new sonic brand was developed. The solution implemented by Colormatics successfully established key buy-in inside American Express, demonstrating the value of the sonic identity and encouraging its adoption company-wide.

American Express