Case Study: Maybelline achieves 35.7M impressions and 1.3x media value with Collective Bias

Maybelline - Customer Case Study

Maybelline partnered with Collective Bias to create buzz for the launch of its Falsies Push Up Drama mascara at Walmart. Facing the common retail launch challenge that new products must generate strong early sales or risk being delisted, Maybelline needed influencer-driven pre-buzz to amplify in-store displays and drive shoppers to the Walmart rollout.

Collective Bias ran an influencer campaign of beauty tips, tricks and hauls that highlighted the Walmart display and drove in‑store traffic; the program delivered 35.7M total impressions, 73.7K content views, 10.9K blog page engagements and a 1.3x total media value, demonstrating measurable lift and reach for Maybelline’s launch.

Maybelline