Case Study: Large U.S.-based Bank achieves 167% increase in annual targeted campaign revenue with Cognizant

When Digital and Offline Worlds Collide the Impact Is Big

Cognizant partnered with a large U.S.-based bank that needed to unify digital and offline customer data to create a complete view of consumer behavior. The bank’s disparate online, mobile and legacy systems made advanced customer segmentation difficult, limiting its ability to target marketing, generate leads, increase conversions and grow revenue.

Cognizant implemented an off-the-shelf marketing platform to integrate digital and offline data, increased data movement frequency, and deployed an analytics layer with dashboards and visualization tools, while advising on campaign design and customer experience. The solution drove a 167% increase in annual targeted campaign revenue year over year, a 178% rise in campaigns launched, improved correct targeting from 50% to 97% of known customers, and delivered a 25% risk-adjusted three-year ROI.